ASO Tactics

App Store Optimization for indie developers: keyword selection, metadata fields, In-App Events, and what actually moves rankings.

ASO Tactics·13 min read·Jul 8, 2026

iOS In-App Events: What They Are, When They Work, and How to Write One

An In-App Event is a timely, time-boxed event inside your app that gets its own discoverable card on the App Store. Apple's seven badges, the real character limits, and how to write copy that fits them.

ASO Tactics·12 min read·Jun 10, 2026

App Store Title, Subtitle, and Keyword Field: What Goes Where

The App Store gives you 30 characters of name, 30 of subtitle, and 100 of keywords. Here are Apple's actual limits and rules, and how to decide which term belongs in which field.

ASO Tactics·11 min read·May 19, 2026

What Is App Store Optimization? A Definition and What Actually Moves Rankings

App Store Optimization is the practice of improving how an app ranks in App Store search and how many people install it once they find it. Here is what Apple documents as a ranking input, and what is folklore.

ASO Tactics·10 min read·Apr 27, 2026

App Store Keyword Research: A Step-by-Step Guide for Indie Developers

A practical guide to App Store keyword research: find seed keywords, evaluate competition, choose long-tail vs. head terms, and validate with real download data.

App Store Operator connects Claude to App Store and SensorTower data — no browser, no API keys, no manual copy-paste.

npx app-store-operator@latest
View setup guide →