Data & Insights·12 min read·Aug 2, 2026
What App Store Download Estimates Actually Tell You
App Store download estimates are modelled, not measured — and Apple's own numbers disagree with each other. How to read one and still decide with it.
Read more →iOS Business·12 min read·Aug 2, 2026
How to Price an iOS App: A Framework for Indie Developers
How to price an iOS app: pick the monetisation model your category already supports, price on gross, and plan around what Apple actually pays you.
Read more →Data & Insights·11 min read·Aug 1, 2026
How to Get Free iOS App Download Estimates (Four Methods, Ranked)
You can get competitor download estimates for free. Four methods, ranked by how directly each answers the question — plus what none of them will ever give you.
Read more →iOS Business·11 min read·Jul 29, 2026
What It Costs to Publish an iOS App on the App Store
Publishing an iOS app costs 99 USD a year for the Apple Developer Program, plus Apple's commission on anything you sell. Some organisations pay nothing. Here is what is mandatory, what is waived, and what is included.
Read more →AI Tooling·11 min read·Jul 25, 2026
How MCP Directories Actually Work — and Which One to Install From
Most MCP directories are catalogs, not install surfaces — they list servers and hand you the same npx command. Here is how the official registry feeds them, how to spot a stale listing, and where it actually matters which one you use.
Read more →Competitive Research·12 min read·Jul 22, 2026
Before You Launch: The Competitive Research Every Indie Developer Should Do
A pre-launch competitive research checklist for indie iOS developers: seven questions to answer with real download, revenue, and publisher data before you submit your app.
Read more →AI Tooling·9 min read·Jul 15, 2026
How to Set Up App Store Operator with Claude Desktop and Claude Code
A complete setup guide for App Store Operator: the one-line Claude Code install, the Claude Desktop JSON config, the first-run SensorTower login, and how to verify the MCP server is actually working.
Read more →ASO Tactics·13 min read·Jul 8, 2026
iOS In-App Events: What They Are, When They Work, and How to Write One
An In-App Event is a timely, time-boxed event inside your app that gets its own discoverable card on the App Store. Apple's seven badges, the real character limits, and how to write copy that fits them.
Read more →Competitive Research·11 min read·Jun 24, 2026
How to Analyze App Store Competition for a Keyword (With Real Examples)
A data-rich walkthrough of App Store competition analysis: how to turn downloads, revenue, ratings, and publisher data into a real decision — enter the keyword, avoid it, or find a niche.
Read more →Competitive Research·9 min read·Jun 24, 2026
App Store Operator vs. SensorTower: Which One Should You Use?
An honest comparison of App Store Operator and SensorTower: a lightweight AI-native research tool inside Claude vs. a full deep ASO platform. Which one fits your workflow and budget.
Read more →ASO Tactics·12 min read·Jun 10, 2026
App Store Title, Subtitle, and Keyword Field: What Goes Where
The App Store gives you 30 characters of name, 30 of subtitle, and 100 of keywords. Here are Apple's actual limits and rules, and how to decide which term belongs in which field.
Read more →ASO Tactics·11 min read·May 19, 2026
What Is App Store Optimization? A Definition and What Actually Moves Rankings
App Store Optimization is the practice of improving how an app ranks in App Store search and how many people install it once they find it. Here is what Apple documents as a ranking input, and what is folklore.
Read more →Competitive Research·8 min read·Apr 28, 2026
How to Research App Store Competitors in Under 60 Seconds
Run App Store competitor research in Claude: get download estimates, revenue, publisher data, and top markets for any keyword in under 60 seconds.
Read more →AI Tooling·9 min read·Apr 28, 2026
What Is an MCP Server? A Plain-English Explanation for Developers
MCP servers extend Claude with real tools and live data. Here is what the model context protocol actually is, how it works, and how to install your first MCP server.
Read more →ASO Tactics·10 min read·Apr 27, 2026
App Store Keyword Research: A Step-by-Step Guide for Indie Developers
A practical guide to App Store keyword research: find seed keywords, evaluate competition, choose long-tail vs. head terms, and validate with real download data.
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